Social media costs nothing and can gain you everything. Do you want to reach into the eyes and ears of your audience and have an individual conversation with all of them? Well you can, it’s called social media and you don’t have to drive around to do it anymore. From Facebook, to Twitter to Snapchat.
As a new business owner, you have the option of reaching out to your market through various platforms that connect you to the general public so you can deliver your marketing spiel. With this outbound approach, you’ll likely encounter a few people who are interested in what you have to say, but you’ll also be wasting resources and time on countless consumers who are only tuning you out. Continue reading