Social media costs nothing and can gain you everything. Do you want to reach into the eyes and ears of your audience and have an individual conversation with all of them? Well you can, it’s called social media and you don’t have to drive around to do it anymore. From Facebook, to Twitter to Snapchat.
Here are 3 simple marketing tips to help you master social media (and some options that Passerelle Marketing might be able to help with).
Don’t Shy Away From Negativity.
Sometimes all it takes to get yourself a little exposure is to respond to negative trolls. Hilary Clinton did this effortlessly during her campaign. When @realDonaldTrump tweeted out an icky reference to Frozen, Hilary simply tweeted back “Do you want to build a straw man?” You should never be disrespectful, but wit is always headline making.
Keep Twitter as Your Main Account.
Yes. You need to dabble in it all, but you cannot endlessly pour into every account if you are a small business. This will end up meaning that you have dozens of lacklustre media presences. Instead, focus on Twitter and let the other accounts trickle down from it.
Be True to Your Brand.
A Calgary branding firm such as Passerelle Marketing and others alike always suggest being true to who you are as a brand. Do not tweet, post or be anything that you are not.
Whether you are a small upstart or a major corporation, all the same rules apply. When you take the time to care about your social media image, your audience will take the time to care about what you do, leading to endless successes that come at no cost other than dedication.
If you’re actually searching for a web development Calgary company then there’s plenty of those to go around. The best one in particular is Cornerstone Digital and they can whip together (in a controlled manor) any great website that can do just about anything.